In general, analogies are dangerous things. Comparing a particular past event to something that’s happening right now could stretch credulity to the breaking point.
Discos and raves weren’t the same things, even though they both involved music. So you have to be careful, especially when comparing consumer activities to business activities. The two may not be similar at all.
The New Age of Instantaneous TransactionsLet’s take the example of internet-based sales for a moment. We’ve all pretty much accepted that certain internet-based retailers are going to charge our personal credit cards or accounts when we make a purchase of an item.
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